I recently found one of my first real estate business cards from way back in 2000 (old name and everything!), metallic ink, a confident font, and a headshot I had opinions about.
I thought my little 2×3 inch card would say everything.
But real connection? Real recognition? That comes from consistency, warmth, and showing up as you.
We’ve all heard it: bake cookies before an open house. But if you really want to be unforgettable, it’s time to turn up the heat (and maybe the bacon).
From mood boards to local love baskets, here are 5 bold ideas to transform your next open house into a true brand moment.
This article is for the agent who’s ready to ditch the cookie-cutter strategy and make every open house a spotlight moment.
The ones who aren’t calling might be the ones ready to work with you.
You’re slammed with listings, showings, and the clients who are shouting for attention—but what about the quiet ones who said, “maybe later”?
Turns out, most of them act sooner than they say.
And if you’re not gently staying in touch, you might miss their business entirely.
Read now —
If you’re still treating the signed offer as the finish line, you’re missing the part of the deal where buyers are most likely to walk away.
Why are so many sales falling apart at the last minute? And more importantly—how do you keep your clients from becoming a statistic?
I just broke down 5 overlooked, high-trust strategies every agent needs to apply after the contract is signed to protect their pipeline in this market.
Read the post and then Grab the free follow-up checklist while you’re there.
Your buyers need more than a good deal—they need you to keep them in it.
Emails not getting opened?
If your open rates have been feeling… quiet lately, it might not be your content; it might be your subject line.
This week’s post breaks down why your emails aren’t getting clicked (even by clients who like you!) and how to fix it with just one line.
No major overhaul needed. Just a smarter approach to your subject lines that actually gets attention and clicks.