Insights & Tips

Former real estate agent reflecting on career shift to marketing.
Business Tips
Sandy

Tired? or Retired?

Today is a little bittersweet after almost 30 years holding a real estate license; I am not renewing my Iowa Real Estate License.

Read More »
Bild a Better Business - Social Media Ideas
Business Tips
Sandy

5 Kinds of posts That Actually Get you noticed

Are you posting to social media because it feels like you’re supposed to? What if it actually worked for you?

Let’s break down the five kinds of content that will build your connections, elevate your voice, and actually make people stop scrolling – and SEE you.

Pssst, selfies are not required …

No need to wait; ease into it today!

Read More »
Bild a Better Business - Christmas Cards
Business Tips
Sandy

Marketing Myth: “You Need to Send a Holiday Card to Stay Top-of-Mind

Holiday cards. Everyone sends them. And that’s the problem.

By the time your glossy “Happy Holidays” hits the mailbox, it’s swimming in a sea of red envelopes and scripted greetings that all look and sound… the same.

The truth? You don’t need to blend in during December to stay top-of-mind; you need to stand out before or after the crowd shows up.

This year, some of my clients are skipping the cliché and leaning into bold, unexpected touchpoints like a “New Year, Fresh Start” campaign or a January postcard that celebrates your client, not just the season.

Read More »
Start 2026 with Glitter, Streamers, and Noisemakers
Business Tips
Sandy

Do You Want to BURST onto the Scene In January

Want to Be Ahead of the Game in January?
If you’ve ever hit January already behind (hi, we’ve all been there), this one’s for you.

December might feel like the time to coast, but a few small, intentional moves right now can create two huge wins:
You’ll already have content going out when life gets busy.
You’ll be busier – because you prepped while others paused.

This post breaks down five easy ways to set yourself up for visibility, clarity, and a smoother start to 2026 – no hustle required.

✨ You don’t need a full plan. You just need a head start.

Read More »
Bild a Better Business - Homeowner Handbook
Business Tips
Sandy

🎁 A December Client Gift That Actually Gets Used for Years

If your brain is already at capacity but you still want to send something thoughtful to your clients this month and beyond, this is it.
The Homeowner Handbook is one of the easiest, most valuable gifts you can give. It’s a simple binder that helps your clients track home repairs, appliance info, service providers, and all the stuff we all swear we’ll remember… but never do.

Read More »