Why bacon might just be your best marketing move yet

I remember the days as an agent when I would bake a sheet of cookies before an open house or sprinkle vanilla on light bulbs. It smelled warm and cozy, like home. But here’s the thing … everybody does that. And when everybody does the same thing, you stop standing out.

You’re not like every other agent. So, let’s make your next open house not like every other open house.

Here are a few bold, brand-building ways to break the open house mold:

Bake Bacon, Not Cookies 🥓
Savory > sweet. Bacon smells like comfort and weekend brunch. Want to get people talking? Try a Sunday morning tour with sizzling bacon, chilled OJ, blueberry mini muffins, and a playlist that screams “slow mornings, stylish living.” It’s indulgent, elevated, and totally unexpected.
Signature Scent Station
Set up a subtle diffuser or mist in the entryway with a custom scent; one that aligns with your brand (think: citrus + sage for clean and modern, vanilla + sandalwood for classic luxe). Want to go next-level? Offer a mini-branded sachet as a takeaway.
Mood Boards, Not Just Floorplans
Create mini lifestyle mood boards for each space:
“This room is made for a Monday reset.”
“Cocktails start here at 5” – Include fabric swatches, paint chips, or even Spotify playlists. It’s a storytelling moment that helps buyers feel the home and links the emotional experience to you.

The Local Love Basket
Forget stale mints. Showcase a curated basket of local goodies (mini hot sauces, artisan honey, branded tea towels). Include a card that reads, “This is what home tastes like in [Your Town].” Partners/Vendors might even co-sponsor the cost.
After-Hours Ambiance
Twilight tours. Soft jazz and wine. A flickering fireplace or outdoor fire pit. If the property shines at night, lean into it. It’s not just a showing, it’s an event. And events get remembered.

Ready to Ditch Cookie-Cutter Open Houses?

Let me help you create an experience that smells amazing, looks elevated, and positions you as unforgettable. I’ll script your story, design the leave-behinds, and even dream up the mood boards. You just show up, enjoy working the room, and shine.

📩 Let’s make your next Open House the one that everyone’s still talking about.

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

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umpkin spice shows up every fall—like clockwork. Love it or roll your eyes, you notice it.
That’s the same power of consistent marketing. When you show up with your own “signature flavor”—stories, tips, and a personal touch—you become the go-to agent people remember.
Click the link to read the full article on my site.

Do You Have a Private Facebook Group?

Let’s be honest: between showings, contracts, and juggling everything else, who has time to become a marketing guru on top of it all?

But here’s the good news: You don’t need to do everything. You need to do the right things.

How to Make a Slow Month Work for You

October has a sneaky way of making agents feel like they’re falling behind. The inbox slows, listings linger, and suddenly your “momentum” feels more like molasses.

But here’s your reminder: Action = Traction.

Not hustle. Not grind. Just small, intentional wins that move your business forward—even when the market takes a breather.

This week, I’m sharing 4 easy things you can do during a slow month to stay visible, valuable, and in the game—without burning out.

You don’t need a full reset. Just a few focused moves.

👉 Read the Article!