OOPS! You Forgot to Follow Up. Here’s How to Fix It

Let’s be honest: life gets busy. Deals close, months fly by, and suddenly, you realize it’s been way too long since you last checked in with a past client you really liked.

Suppose that’s you — there’s no shame. We’ve all been there.

The good news? Reconnecting doesn’t have to be weird or salesy. A simple, thoughtful text is often all it takes to warm up the conversation and remind people you’re still in their corner.

Here are a few straightforward text messages you can send when it’s been a while since you last reached out. There are no awkward vibes, just human ones.

The Honest One
- “Wow, I just realized how long it’s been since we last connected! Totally my bad. How are you doing?”
  Being real is always a win. People appreciate honesty more than a polished pitch.

The “No Pressure” Ping
- “Hey! No reason for this text other than to say hi and that I hope you’re doing great. 😊”
  No ask, no agenda, just a human being showing up. That’s what makes it effective and comfortable for your past clients.

The Friendly Reconnect
- “Not sure where the time went, but I just wanted to pop in and say I was thinking of you. Hope life is treating you well!”
  Gentle, casual, and personal. This one reads like a message from a friend, which is exactly the vibe you want.

The Casual Coffee Invite
- “Hey! It’s been a while, want to grab a quick coffee or Zoom catch-up sometime soon? Just a friendly reconnect.”
  No pressure. An open door to rebuild the connection (and pick up a referral later).

The Playfully Self-Aware
- “I know, I know… it’s been forever! No excuses, just sending a hello and a smile your way.”
  Humor and humility go a long way in making you feel approachable.

The Past-Client Love Note
- “You were one of my favorite people to work with, and I’ve been meaning to check in. What’s new with you these days?”
  It’s flattering, kind and reminds them of their great experience with you.

The Homeowner Check-In
- “You popped into my mind today—just thinking about some of my favorite clients and how much I enjoyed working with you. Hope the house still feels like home!”
  A simple nod to their homeownership journey keeps the real estate connection alive without being too obvious.

Remember, it’s never “too late” to reach out. Most clients won’t notice the gap; they’ll just be glad to hear from someone (YOU!) who improved their lives.

So, if you’ve been sitting on a list of past clients wondering when or how to say something … this is your time.

TEXT the message. Keep it real. And watch the connection warm right back up.

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

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