Did you know that if you sent out one monthly newsletter, you would touch your clients and contacts a minimum of 12 times a year!!
But How Can You Get Clients to Open Your Newsletters?
Generic, mass-produced newsletters from brokerages or large-scale services often send the same content to hundreds or thousands of real estate agents. This not only makes it difficult for your brand to stand out but can also lead to clients receiving identical newsletters from multiple agents.
Talk about embarrassing!
If you send your clients personalized, locally relevant content tailored to your personality and client base, you’ll get a better open rate, which leads to repeat business and referrals.
One of my clients is a real estate agent in California whose niche is luxury golf courses and second homes for affluent retirees. Each month, her newsletters are uniquely crafted with original articles specific to her market, incorporate MLS stats, and highlight local events with her clients in mind. Since switching to Bild a Better Business’s custom approach, her open rate has soared from 20.3% to 43.3%!
Imagine – never having to purchase leads and chase cold calls! It has been done, and you can start by deciding that 2025 is the year you WILL send out monthly newsletters this year.
But where do you come up with content month after month? Ideas and content for your newsletter don’t have to be complicated.
Start brainstorming today by downloading “30+ Ideas to Give Your Newsletter Pizzaz in 2025!”