30+ Ideas to Give Your Newsletter Pizzaz

Imagine getting referrals and repeat business from your database and no longer buying leads. It can be done if you remain connected with your database. Sending consistent monthly newsletters is a simple yet effective way to stay top-of-mind for your database.

However, it must be more than a generic, cookie-cutter (boring) email.

There are mass-produced newsletters provided by brokerages or newsletter services that send out the same newsletters to hundreds to thousands of real estate agents, making it impossible for your brand to stand out from the crowd—or worse, your clients receiving identical newsletters from multiple agents. Talk about embarrassing!

What makes a newsletter truly effective?

Personalized, locally relevant content tailored to your personality and audience. For example, I work with an agent in California whose niche is luxury golf course second homes for affluent retirees. Each month, I craft her newsletters with original articles specific to her market, incorporate MLS stats, highlight local events, and design the email from start to finish. Since switching to my custom approach, her open rate has soared from 20.3% to 43.3%!

Not only does she have a fantastic open rate for her newsletters and emails, but over the last several years, all her current and new business has come from her past business and contacts.

Imagine – never having to purchase leads and chase cold calls! It has been done, and you can start by deciding that you WILL send out monthly newsletters this year.

Coming up with ideas of what to have in your newsletter doesn’t have to be difficult.

Here is a quick download full of topics and suggestions to get your monthly newsletter started – “30+ Ideas to Give Your Newsletter Pizzaz”.

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

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