Have You "Googled" Yourself Lately? - Bild a Better Business - Content Creation and Design to Attract Traffic for Your Small Business

Have You “Googled” Yourself Lately?

Have you “Googled” yourself recently or looked yourself up on REALTOR.com or Zillow?

With spring just around the corner, now is the crucial time to update or input your information and images. Don’t wait until the market heats up-get ahead of the game and ensure your online presence is ready for the influx of potential buyers.

According to the “2024 Profile of Home Buyers & Sellers Highlights,” 43% of buyers start their search online. However, 86% of buyers will use an agent to purchase their home. And even though 43% of buyers start their search online, 98% of buyers will look for their home online before asking an agent to see it.

So, how are YOU showing up online?

Is your information current, and is there a profile picture at least within the last 3 years? Or are you the dreaded gray silhouette?

If your agent image is just a grey silhouette, you may lose valuable buyers who will click “next” if you don’t have an updated online presence. You may get passed up if you don’t display enough information.

You could be missing out on current business and future business. The potential loss due to an outdated online presence is significant, and it’s crucial to act now to avoid missing out on valuable opportunities. Every click on ‘next’ due to a grey silhouette is a potential client lost.

What Should You Do?

First, update your headshot if it’s over 5 years old. This is a must – as much as we hope we haven’t changed over the years, we have. You want to show current and prospective clients that you’re serious about your business and a professional. Your headshot is often the first impression a client gets of you, so it’s crucial to make it a good one.

Next, look at your write-up or (gasp) Agent Bio.

Writing an agent bio is not just a task; it’s a crucial element for your online presence. Your website’s ‘About Us’ page, which typically includes agent bios, is the third-most visited section of your website, according to Hubspot. This underscores the importance of crafting a clear and compelling bio, especially when 55% of users spend less than 15 seconds on a webpage (The Close). Your bio is your chance to grab attention and keep visitors engaged.

Although writing your bio may be overwhelming, it’s vital to shaping your digital identity. Also, avoiding overused, clichéd terms in your bio is crucial, as they can make you sound like every other agent in your area. Your goal is to stand out and highlight what makes you unique, so be mindful of your language.

Winning Tip: Highlight how you serve your clients rather than just listing your achievements. Prospective clients are likelier to choose an agent whose bio speaks to their needs. This client-focused approach makes your bio more compelling and showcases your real value.

Avoid using These Self-Centered Words:

I – Overusing “I” can make the bio feel self-centered rather than client-focused.
Me – Like “I,” it diverts attention away from the client.
Myself – Repetition can seem overly self-important.
Expert – Without proof, this can come off as boastful.
Perfect – Suggesting perfection can sound unrealistic and arrogant.

By crafting an engaging write about you and your services and a current headshot, you’ll have a better chance of attracting more of the 43% of buyers who start their agent search online.

Would you like more tips for drafting your Online Agent Bio?

Attracting the other 57% is for another newsletter …

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

More Articles ...

“Chalk it up to Experience”

How many of you have gone through your real estate career having one time or another had to “chalked it up to experience”? As much as this may have stung, did you learn something from it?

Having been in the real estate business (residential and commercial) for over 20 years and recently property management, I gained a lot of knowledge and learned a lot of things. But at times, I just had to chalk things up to experience. And move on.
However, if you’re continually having to “Chalk things up to Experience”, it may be time to hire someone to help you.

Cultivating Your Marketing Strategy Like a Garden

What you’re doing now to nurture your business will bear fruit in the next 3 to 6 months. As a gardener from a lineage of farmers and gardeners, I’ve learned that spring is the pivotal season for planting. Yet, success doesn’t sprout from merely scattering seeds or plucking ripe produce.

Is Blog Writing Mind-boggling?

Is Blog Writing Mind-boggling? Have you ever experienced that moment when you’re staring at a blank screen (or sheet of paper), and your mind draws a blank, too? Writing blogs can feel daunting and utterly mind-boggling. This feeling is completely understandable, especially if you still need to outline a marketing schedule.

Real Estate Tips & Insights