Real Estate Tips & Insights

Do You Want a Hot Fudge Sundae?

I had a brainstorming session with one of my clients regarding the marketing provided by her Brokerage through office fees. While it was cost-effective, it lacked uniqueness. I get it! The company focuses on promoting THEIR brand, enhancing THEIR search engine optimization, and generating leads for THEMSELVES – they want THEIR brand to dominate.

The agent’s brand often takes a backseat. While the company’s marketing might be elaborate, like a hot fudge sundae with all the toppings, leaving the agent with a plain scoop of vanilla in a sugar cone. 

Sure, it’s enjoyable, but who wouldn’t choose a hot fudge sundae? 

So, we designed a unique brand and strategy that incorporates the company’s branding, meeting the requirements of the REALTORS® Association while also highlighting the agent’s unique qualities, like adding whipped cream and a cherry on top.

This approach would make them stand out and demonstrate how they differ from the competition; THEY are the agents to choose. While other agents are like vanilla cones, they are the indulgent hot fudge sundaes with all the toppings. 

If you want to be the standout agent in your area, click the link below, and let’s discuss your favorite ice cream flavors and toppings! 

With summer approaching, now is the perfect time!

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!
Ilona
Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!
Ilona
Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!
Peggy
“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”
Peggy
Peggy
“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”
Mary

More Articles ...

Bild a Better Business - Strengthen Your Connections
Sandy

Strengthen Your Connections the Easy Way

You know, juggling the daily demands of the business while staying in touch with leads and prospective clients can be daunting. The constant concern is balancing between reaching out too often, not enough, and risking losing potential clients to other agents.

Email nurture sequences are a strategic tool that ensures constant, meaningful engagement when someone expresses interest in buying or selling a home. Regular communication keeps you at the top of their minds while delivering value throughout their homebuying journey.

Read More »