You know that moment when you hand someone your business card and smile, hoping this is the one that gets tucked into a wallet or stuck on the fridge? That maybe, just maybe, it won’t end up in the junk drawer with the soy sauce packets and expired pizza coupons – or worse? The recycle bin.
I get it. I’ve been there. I was there.

(what a blast from the past!)
I ran across my first business card and have to admit, I felt a little cocky holding that little 2 x 3 business card with MY name, REALTOR(R). Memories flashed of how much stock I put in that little bitty piece of paper … (what a blast from the past!)
But here’s what I learned the hard way: Cards won’t create a connection. You do.
What your clients really remember is how you made them feel. How consistently you showed up (without being a pest). And whether your brand felt like you, not just another headshot in a sea of “call me for all your real estate needs”(yawn) postcards.
So if you’re still banking most of your marketing on a little 2×3 rectangle… maybe it’s time for a small shift.
Start thinking about marketing that feels like you, the real you, showing up in ways that stick.
Here’s how you can Show Up:
• Monthly nurture emails that feel more like fun tips and helpful insights, not just real estate talk
• Pop-by tags + gift ideas that get remembered, re-shared, and yes, shown off!
• Branded social content that sounds like you and shows the polished pro behind the post
• Listing flyers + Just Sold templates that are anything but run-of-the-mill
• Monthly newsletters that inform, connect, and keep you visible all year long!
• Plug-and-play nurture sequences that make you pop up at just the right moment (in a good way).
Because maybe your business card was never meant to carry the whole load. It’s just a 2×3 piece of paper, after all. Perhaps it’s just the start of your story.
A story that deserves to be told in your voice, across every platform, with a presence that’s unmistakably you.
Just something to think about next time you slide one across the table.