What's In Your CRM? - Bild a Better Business - Content Creation and Design to Attract Traffic for Your Small Business

What’s In Your CRM?

What’s In Your CRM? Better yet, what contact system do you have in place?

Are you using an Excel sheet?
Perhaps they’re on post-its pasted around your computer?
Is your desk stacked full of notes, napkins, or scribbled listing sheets?

There is a better way to keep track of your clients and systems.

Using a CRM software program (Customer Relationship Management) streamlines the day-to-day tasks of real estate agents:

Keeps Everything in One Place: CRMs give you a central hub to store client info, emails, correspondence, and meeting notes. This beats digging through a stack of papers or scattered emails in Gmail.
Keeps You Consistently in Touch with Leads: CRMs help you manage your incoming leads better. You can track who’s interested, set follow-up reminders, and ensure every opportunity is followed up.
Reduce Repetitive Work: With CRMs, you can automate tasks like sending follow-up emails and assigning tasks. It saves time and keeps things moving without you having to do every little thing manually.
Make it Your Own: You can tweak CRMs to fit how you work. You can customize fields, tags, and workflows to match your style, which makes your job easier and more efficient.

Benefits of Using a CRM for Lead Generation:

See What’s Going on at a Glance: CRMs come with tools that show you how your business is doing. You can track sales, see which emails get the best response, and determine where to focus your efforts.
Connect with Other Tools: CRMs also play nice with other software you use, like email marketing software or your calendar. It’s like having all your tools working together seamlessly.
Works Better with Your Team: If you’re part of a team, CRMs let you share info and collaborate easily. Everyone’s on the same page means smoother teamwork and happier clients.

Benefits of Keeping a CRM Current:

Grows Without Stress: As your business grows, CRMs grow with you. A good CRM can handle whether you’re a one-person operation or running a big agency.
Helps You Build Stronger Relationships: CRMs assist you in keeping clients happy and informed. You can track interactions, remember their preferences, and provide a more personalized service, leading to happier clients and more referrals.
Makes Sure You’re Staying Secure and Compliant: CRMs have built-in security features to protect clients’ info. Plus, they help you stay on the right side of any rules and regulations of your industry.

Incorporating a CRM in your daily duties simplifies your work and helps you stay organized, keeping your clients satisfied. And you know a happy client is a future referral lead generator.

There’s no better way to make a lasting impression with your clients than guiding them to a smooth closing. One way to start your lasting impression is to send them a detailed “What’s Next” email to them and all parties in the transaction.

“That’s a great idea, Sandy! But I’m not a writer …” Well, I am, and I have a FREE download with templates you can copy and paste into any email format.

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

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You Don’t Need More Content

Does sending out newsletters, posting social media, or writing blogs give you hives? Well, you’re not alone. However, to be realistic, simply sending out emails or posts for the sake of saying you’re doing it isn’t necessarily better if they fail to fulfill their purpose. It just adds to the chaos in your contacts inbox.

Day #12 – Wrap up Your Year-End Marketing

Spread Holiday Cheer with a Gift-Wrapping Station for Charity
Everyone who hates to wrap presents, raise your hands!! Who would rather have their presents wrapped for them? (Count the hands – there’s a lot!!)
Why not have your office set up a gift-wrapping station where each agent’s clients and contacts can have their holiday gifts wrapped for them in exchange for a small donation to a local charity?

Bild a Better Business - Christmas Cards

Marketing Myth: “You Need to Send a Holiday Card to Stay Top-of-Mind

Holiday cards. Everyone sends them. And that’s the problem.

By the time your glossy “Happy Holidays” hits the mailbox, it’s swimming in a sea of red envelopes and scripted greetings that all look and sound… the same.

The truth? You don’t need to blend in during December to stay top-of-mind; you need to stand out before or after the crowd shows up.

This year, some of my clients are skipping the cliché and leaning into bold, unexpected touchpoints like a “New Year, Fresh Start” campaign or a January postcard that celebrates your client, not just the season.