Real Estate Tips & Insights

Getting “Out There” in 2024

Getting “Out There” in 2024. I was brainstorming marketing ideas recently with one of my clients, who is a real estate agent in Iowa, about what they could do in 2024 to “get out there” and how they can get better responses on Facebook and their social media.

Many of these suggestions were out of their comfort zone, but here are some ideas I gave them:

  • Take your phone out and take videos! (or pictures)
  • What can you take videos of? Here are a few ideas:
  • Your area’s scenic sites – city parks, parks, and trails
  • Local activities, festivities, and restaurants
  • If you’re showing a house, take a quick video of the outside and say a few quick things about it. (Be careful when taking images of the interior – you don’t want to overstep the owner’s privacy.)
  • Interview some lenders, insurance agents, and home inspectors – these may need to be a bit longer, and if you do them on Zoom, you can always downsize into clips and segments.
  • If you’re thinking about “farming” a particular area, take several clips explaining how great that area is to live in.
  • And speaking about “farming”, show off your hobbies. My client also raises sheep and had several lambs. Now, who wouldn’t want to see baby lambs? If you paint or do other artwork, show that off. You’re not all business, show off your personal side!

One thing you do not want to do is to have your social media just showing off listings – yours or other agents. It’s a huge turn-off because your contacts and clients don’t want to be sold on their Social Media – they want to be entertained and get to know you.

Have  FUN with it and enjoy!

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Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!
Ilona
Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!
Ilona
Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!
Peggy
“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”
Peggy
Peggy
“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”
Mary

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