Marketing Myth: “You Need to Send a Holiday Card to Stay Top-of-Mind

Bild a Better Business - Christmas CardsHoliday cards. Everyone sends them. And that’s the problem.

By the time your glossy “Happy Holidays” hits the mailbox, it’s swimming in a sea of red envelopes and scripted greetings that all look and sound… the same.

Do you want to know a little secret? You don’t need to blend in during December to stay top-of-mind, you need to stand out before or after the crowd shows up.

This year, some of my clients are skipping the cliché and leaning into bold, unexpected touchpoints like a “New Year, Fresh Start” campaign or a January postcard that celebrates your client, not just the season.

Because memorable marketing doesn’t whisper “Happy Holidays.” It delivers a message that sticks after the tree comes down.

Let’s Get Ready to SPARKLE!!

More Articles ...

Bild a Better Business - Break Free from the Norm!
Sandy

Visibility with an Attitude?

Tired of hearing the same “post three times a week” advice on repeat? Yeah, us too. If you’re serious about standing out, it’s time to ditch the predictable playbook and try strategies that actually get remembered. These three rebel moves aren’t about blending in with the crowd—they’re about smashing the norm, making clients pause, and making you impossible to forget.

Read More »
You want business and you want it now - Image of woman sitting at her desk counting money
Sandy

You Want Business, and You Want It Now!

Getting business is always at the top of minds in the real estate world. The more closings we have, the happier we are. But the huge question is always, how do you get more business? AND a steady stream of business?

Marketing You and Your Real Estate Business.

But what is out there that will help real estate agents with their marketing, and how do you find it?

Read More »
Image of a light bulb
Sandy

Strategize, Organize, & Systemize in 2025!

Not your company’s system—your systems. There’s a big difference. While your brokerage may provide guidelines for operating under their license, and your state outlines rules for contracts, ethics, and public interactions, these are external frameworks. But what about your internal processes?

Read More »