Marketing Myth: “You Need to Send a Holiday Card to Stay Top-of-Mind - Bild a Better Business - Content Creation and Design to Attract Traffic for Your Small Business

Marketing Myth: “You Need to Send a Holiday Card to Stay Top-of-Mind

Holiday cards. Everyone sends them. And that’s the problem.

By the time your glossy “Happy Holidays” hits the mailbox, it’s swimming in a sea of red envelopes and scripted greetings that all look and sound… the same.

Do you want to know a little secret? You don’t need to blend in during December to stay top-of-mind, you need to stand out before or after the crowd shows up.

This year, some of my clients are skipping the cliché and leaning into bold, unexpected touchpoints like a “New Year, Fresh Start” campaign or a January postcard that celebrates your client, not just the season.

Because memorable marketing doesn’t whisper “Happy Holidays.” It delivers a message that sticks after the tree comes down.

Let’s Get Ready to SPARKLE!!

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

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Bild a Better Business - 'tis the Season for Giving

Tis the Season for Joy, Giving, and Staying Connected

This time of year is full!
Full of holiday events, client check-ins, year-end chaos — and maybe a little guilt about the things that haven’t gotten done (like your marketing).
But what if staying connected didn’t require doing more?
In this issue, I’m sharing a few simple, heartfelt ways to show up for your people — not with flash or fluff, but with real connection that sticks long after the holidays.
Because in a season full of noise, being remembered starts with showing up — thoughtfully.
👉It’s all about how you make your clients FEEL!

Bild a Better Business - Homeowner Handbook

🎁 A December Client Gift That Actually Gets Used for Years

If your brain is already at capacity but you still want to send something thoughtful to your clients this month and beyond, this is it.
The Homeowner Handbook is one of the easiest, most valuable gifts you can give. It’s a simple binder that helps your clients track home repairs, appliance info, service providers, and all the stuff we all swear we’ll remember… but never do.

Holiday Care Package for Your Clients

Day #7 – Holiday Care Package for Your Clients

With the Holidays approaching, it’s the perfect time to reflect on the relationships that matter most—especially those you’ve built with your clients. Sending a Holiday-themed care package is a thoughtful way to show appreciation for top clients or recent buyers while celebrating the season of gratitude. This simple yet meaningful gesture can go a long way in strengthening connections and ensuring you remain at the top of mind.