Marketing Myth: “You Need to Send a Holiday Card to Stay Top-of-Mind - Bild a Better Business - Content Creation and Design to Attract Traffic for Your Small Business

Marketing Myth: “You Need to Send a Holiday Card to Stay Top-of-Mind

Holiday cards. Everyone sends them. And that’s the problem.

By the time your glossy “Happy Holidays” hits the mailbox, it’s swimming in a sea of red envelopes and scripted greetings that all look and sound… the same.

Do you want to know a little secret? You don’t need to blend in during December to stay top-of-mind, you need to stand out before or after the crowd shows up.

This year, some of my clients are skipping the cliché and leaning into bold, unexpected touchpoints like a “New Year, Fresh Start” campaign or a January postcard that celebrates your client, not just the season.

Because memorable marketing doesn’t whisper “Happy Holidays.” It delivers a message that sticks after the tree comes down.

Let’s Get Ready to SPARKLE!!

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

More Articles ...

What a lifesaver renters insurance could be!

It is heart wrenching to see the tenants in demolished apartment buildings begging for assistance, living days into weeks without power or shelter. They are asking non-profits, private citizens, and the government to help them with the bare necessities of life. Many don’t speak English or have money to go to a safer place.
However, it didn’t need to be this way for these tenants.

Love your business again - Bild a Better Business

Fall Back in Love with Your Business

If you’ve been feeling a little disconnected from your business lately, you’re not alone. October has a way of slowing things down—and making us question everything.
But before you throw out your calendar or overhaul your brand, try this instead: a few cozy rituals that gently bring you back to the parts of your business you still love.
No hustle. No pressure. Just a slow, quiet reset—one warm cup of coffee (or client note) at a time.
Read the full list here ➝

Day #5 - Support Your Community - Fall/Winter Supply Drive

Day #5 – Support Your Community – Fall/Winter Supply Drive

As the colder months approach, many schools face the challenge of ensuring students have the supplies and support they need to succeed. Partnering with a local school to sponsor a fall/winter supply drive or help fund after-school programs is a fantastic way to impact the lives of students and their families positively. By working with your clients and community, this initiative becomes more than just a charitable act—it strengthens connections. It shows your commitment to the future of the local community.