Even the best of us can encounter a roadblock when creating a monthly newsletter for our connections and contacts. How can you come up with stellar content month after month – keeping in mind your goal is to have exciting and informational content that your contacts will read and ultimately share.
🎶There are 50 Tips to a Better Newsletter🎶
- Monthly Spotlight: Feature an outstanding member, customer, or employee.
- Expert Interview: Conduct a Q&A with an industry expert or thought leader.
- Product Showcase: Highlight a new product or service with details and benefits.
- Behind-the-Scenes: Share a peek into your company’s daily operations or culture.
- Customer Success Story: Showcase how a customer succeeded in using your product or service.
🎶You slip in some success, Les. Get a great story, Rory. No need to be coy, Troy. Just listen to me.🎶
- Industry News Roundup: Summarize and analyze recent industry trends and news.
- Tips and Tricks: Share actionable tips related to your niche or industry.
- Upcoming Events: List and promote events your company is hosting or attending.
- FAQs: Answer frequently asked questions from your audience.
- Case Study: Present a detailed successful project or client engagement analysis.
🎶Just drop off the case, Chase. Use your milestones, Jones. Create some content, Trent. And set yourself free.🎶
- Company Milestones: Celebrate achievements like anniversaries or milestones.
- Curated Content: Share articles, videos, or resources relevant to your audience.
- Customer Feedback: Feature testimonials or reviews from satisfied customers.
- Seasonal Offers: Announce special promotions or discounts for upcoming seasons.
- Staff Picks: Highlight favorite products or services chosen by your team members.
🎶You just find a great book, Brooke. Shine a bright light, Dwight. Give ’em a guide, Clyde. And get yourself free.🎶
- Survey or Poll Results: Share insights and findings from recent surveys or polls.
- User-generated Content: Showcase content created by your customers or followers.
- Book Reviews: Recommend and review industry-related books.
- Employee Spotlight: Introduce team members and their roles.
- Tutorial or How-To Guide: Provide step-by-step instructions on using your product or achieving a goal.
🎶Just get in the mix, Trix. Show them your style, Lyle. Give them a top ten, Ben. And set yourself free.🎶
- Industry Innovations: Discuss emerging technologies or innovations in your field.
- Community Spotlight: Feature community initiatives or partnerships.
- Customer Loyalty Program: Introduce or update your loyalty program.
- Event Recap: Summarize critical takeaways from a recent industry event.
- Interactive Content: Include quizzes, polls, or interactive elements to engage readers.
🎶You just stay local, Nicole. Thank your customers, Ms. Summers. Ask ’em for feedback, Zack. And get yourself free.🎶
- Company Culture: Share stories or anecdotes that reflect your company’s values.
- Top 10 Lists: List top products, tips, tools, or resources.
- Infographics: Visualize data or information in a visually engaging format.
- Charity or Social Initiatives: Highlight charitable efforts or social responsibility initiatives.
- Personal Stories: Share personal stories or experiences related to your business journey.
🎶Just slip in some success, Les. Get a great story, Rory. No need to be coy, Troy. Just listen to me.🎶
- Guest Posts: Invite guest contributors to share their insights or expertise.
- Industry Predictions: Discuss future trends or predictions in your industry.
- Challenges or Contests: Launch a challenge or contest for your subscribers.
- Health and Wellness Tips: Provide tips for maintaining health and well-being.
- Local Spotlight: Feature local businesses, events, or community news.
🎶You slip in some success, Les. Get a great story, Rory. No need to be coy, Troy. Just listen to me.🎶
- Customer of the Month: Recognize a loyal or outstanding customer each month.
- Infographic or Visual Data: Present statistics or data in an easy-to-understand visual format.
- Product Comparison: Compare your product with competitors or previous versions.
- Video Content: Embed or link to informative or entertaining videos.
- Resource Compilation: Compile a list of valuable tools, templates, or resources.
🎶Just drop off the case, Chase. Use your milestones, Jones. Create some content, Trent. And set yourself free.🎶
- Seasonal Tips: Offer advice or tips tailored to different seasons or holidays.
- Guest Interviews: Interview industry influencers or notable figures.
- Quick Tips: Share brief, actionable tips that readers can implement immediately.
- Opinion Piece: Express your thoughts on industry trends or current events.
- Growth Strategies: Provide strategies for business growth or personal development.
🎶Just drop off the case, Chase. Use your milestones, Jones. Create some content, Trent. And set yourself free.🎶
- Historical Perspective: Explore historical events or milestones relevant to your industry.
- Customer Appreciation: Thank customers for their support and loyalty.
- Interactive Q&A: Allow readers to submit questions for a future Q&A session.
- Sneak Peek: Tease upcoming products, features, or announcements.
- Feedback Request:
Encourage readers to provide feedback or suggestions for improvement.
🎶Remember, no recipes unless they’re your thing. Keep it engaging and fresh, 🎶make your content sing.🎶
Suggestions for a More Attractive and Interesting Newsletter:
- Segmentation: Segment your audience for targeted content delivery.
- Consistency: Maintain a regular publishing schedule to keep readers engaged.
- Personalization: Use subscriber data to personalize content and subject lines.
- Clear Call to Action (CTA): Include a clear CTA to encourage reader engagement.
- Mobile Optimization: Ensure your newsletter is mobile-friendly for easy readability.
- Visual Appeal: Use visuals like images, infographics, and videos to enhance engagement.
- Value-Oriented Content: Provide valuable and relevant content that addresses subscriber needs.
- A/B Testing: Test different elements (subject lines, CTAs, content types) to optimize performance.
- Feedback Loop: Encourage feedback and use it to improve future newsletters.
- Compliance: Ensure compliance with email marketing regulations and best practices.
Set yourself free from a boring and unopened newsletter. These ideas and tips are not just for you but also for your audience. They can help you create engaging and informative newsletters that resonate with your readers, making them feel valued and integral to creating each issue. Their role is not just passive but integral in shaping the content and direction of your newsletters.
However, if you’re short on time, let’s schedule a FREE 30-minute Zoom call to discuss how we can establish a system for sending out consistent monthly newsletters.
