How to Market Yourself and Your Business During Slower Markets

If your phone has gotten quieter over the last few weeks, you’re not alone. The market’s shifting (yet again), and a slower season can feel like quicksand for agents who are used to juggling listings, closings, and last-minute showings. So, what do you do when the hustle slows down?

Here’s the fun part: you get intentional.

1. Reconnect With Your Existing Network

Your past clients and referral partners are gold. Don’t ghost them. Now’s the perfect time to reach out with a handwritten note, a quick pop-by gift, or a short “thinking of you” email.

Try This: “Hey [Name], just checking in. Hope you’re loving your home. If you ever need anything, from a contractor to a great local dog park. I’m always here.”

AND THEN: Pull your last 12 months of closed deals and schedule one check-in each day for the next two weeks. That’s all you need to do.

While reviewing your last 12 months of closings, make a note in your CRM of the date you closed and set up a House-iversary reminder. You can now email or write a quick note by hand on their anniversary. This will be so successful that you may want to go back a couple of years and review previous closing dates.

2. Double Down on Your Marketing Presence

If you’ve been putting off your marketing efforts, this is your chance to make them work for you. A polished digital presence helps clients find you and trust you, even before they speak to you.

Focus On:

Updating your website with fresh content or testimonials
Batching and designing your next three newsletters to reflect timely insights and local market tips
Posting useful, voice-driven content to social (educational reels, real-world client stories, or neighborhood highlights, without skirting Fair Housing boundaries like schools, crime stats, or income levels)

Compliance Reminder:

Use inclusive language. Steer clear of phrases that suggest preferences about race, age, religion, or family size (avoid phrases like “ideal for singles” or “safe neighborhood”; instead, focus on facts such as square footage, layout, and amenities).

3. Package Your Value

Slower marketing times force clarity. What do you offer that makes life easier for your clients and prospects?

It might be your ability to keep deals on track under pressure, your creative eye for transforming a space, or the way you anticipate client needs before they even ask. Own it. Highlight it. Let it shine in your content.

Use “Out-of-the-Box” Ideas Like:

“I help buyers see themselves living in your listing before they ever step inside.”
“Your home’s story deserves more than just bullet points—let’s tell it right.”
“Need creative strategy wrapped in calm, clear communication? That’s my lane.”
“I bring market knowledge with a designer’s eye—so your home feels unforgettable.”
“Want showings that actually convert? Let’s create an experience, not just a tour.”

💬 Reminder: You have something worth sharing.

4. Invest in Your Skills & Systems

When business slows, your systems should sharpen.

Use this time to:

Audit your CRM
Update your buyer and seller guides and presentations
Invest in a new marketing template or automation tool (doesn’t have to cost anything – ask me for ideas)
Finally finish that Canva design you started six months ago

It’s about building business independence – systems that save you time now and in the future.

5. Stay Visible Without Being Pushy

Don’t disappear.

Visibility doesn’t mean being salesy. It means showing up consistently, with value.

Think:

A monthly newsletter with market tips, clients, and local spotlights
Short-form video content (“3 things I’m seeing in the market this week…”)
Sharing community events, vendor shoutouts, or home maintenance tips

Your voice matters, especially when others go quiet.

You don’t need a booming market to “Bild a Better Business”. You need clarity, creativity, and consistency. The agents who stand out in slow markets? They’re the ones who double down on connection, brand voice, and meaningful marketing.

You don’t have to figure this all out alone. If you’re ready to refresh your marketing without the DIY overwhelm, I’ve got done-for-you templates and options that save time and reflect your brand.

📬 Reply “Let’s talk,” and I’ll take it from there.

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

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