When the market slows and your phone isn’t lighting up like it used to, it’s natural to wonder if you’re falling behind—especially when other agents seem to be everywhere all at once. You might catch yourself thinking, “Did I miss my moment?” or worrying that the clients you’ve worked hard to stay close to are being wooed by agents who just seem more present online. Not because they’re better—just because they haven’t gone quiet.

Here’s what I want you to hear: this isn’t a setback. It’s your opening. A slower market gives you space to breathe, regroup, and finally show up in a way that feels aligned, authentic, and—most importantly—like you. This is your chance to stop blending in and start standing out.

Use this time to clarify what makes you different, let your personality lead, and remind people why they trusted you in the first place. When you dial in how you show up—online and in person—you don’t just build visibility. You build confidence. That sense of “yep, this is who I am, and I know I bring something valuable to the table.” The kind of quiet clarity that makes you proud to hit publish, send the email, or walk into that next client meeting.

Let’s make this season count—for your brand, your clients, and your momentum.

1. Reconnect With Your Existing Network

Your past clients and referral partners are gold. Don’t ghost them. Now’s the perfect time to reach out with a handwritten note, a quick pop-by gift, or a short “thinking of you” email.

Try This: “Hey [Name], just checking in. Hope you’re loving your home. If you ever need anything, from a contractor to a great local dog park. I’m always here.”

AND THEN: Pull your last 12 months of closed deals and schedule one check-in each day for the next two weeks. That’s all you need to do.

While reviewing your last 12 months of closings, make a note in your CRM of the date you closed and set up a House-iversary reminder. You can now email or write a quick note by hand on their anniversary. This will be so successful that you may want to go back a couple of years and review previous closing dates.

2. Double Down on Your Marketing Presence

If you’ve been putting off your marketing efforts, this is your chance to make them work for you. A polished digital presence helps clients find you and trust you, even before they speak to you.

Focus On:

• Updating your website with fresh content or testimonials

• Batching and designing your next three newsletters to reflect timely insights and local market tips

• Posting useful, voice-driven content to social (educational reels, real-world client stories, or neighborhood highlights, without skirting Fair Housing boundaries like schools, crime stats, or income levels)

Compliance Reminder:

Use inclusive language. Steer clear of phrases that suggest preferences about race, age, religion, or family size (avoid phrases like “ideal for singles” or “safe neighborhood”; instead, focus on facts such as square footage, layout, and amenities).

3. Package Your Value

Slower marketing times force clarity. What do you offer that makes life easier for your clients and prospects?

It might be your ability to keep deals on track under pressure, your creative eye for transforming a space, or the way you anticipate client needs before they even ask. Own it. Highlight it. Let it shine in your content.

Use “Out-of-the-Box” Ideas Like:

• “I help buyers see themselves living in your listing before they ever step inside.”

• “Your home’s story deserves more than just bullet points—let’s tell it right.”

• “Need creative strategy wrapped in calm, clear communication? That’s my lane.”

• “I bring market knowledge with a designer’s eye—so your home feels unforgettable.”

• “Want showings that actually convert? Let’s create an experience, not just a tour.”

💬 Reminder: You have something worth sharing.

4. Invest in Your Skills & Systems

When business slows, your systems should sharpen.

Use this time to:

• Audit your CRM

• Update your buyer and seller guides and presentations

• Invest in a new marketing template or automation tool (doesn’t have to cost anything – ask me for ideas)

• Finally finish that Canva design you started six months ago

It’s about building business independence – systems that save you time now and in the future.

5. Stay Visible Without Being Pushy

Don’t disappear.

Visibility doesn’t mean being salesy. It means showing up consistently, with value.

Think:

• A monthly newsletter with market tips, clients, and local spotlights

• Short-form video content (“3 things I’m seeing in the market this week…”)

• Sharing community events, vendor shoutouts, or home maintenance tips

Your voice matters, especially when others go quiet.

You don’t need a booming market to “Bild a Better Business”. You need clarity, creativity, and consistency. The agents who stand out in slow markets? They’re the ones who double down on connection, brand voice, and meaningful marketing.

Imagine this…

You open your inbox, and your following client email is already written, in your voice.

You check your calendar and remember: Oh, right, your postcard went out last week.

You’re getting replies. Compliments. Even a referral or two.

And guess what? You didn’t have to lift a finger, design a thing, or stress about what to send next.

Your marketing looks like you, sounds like you, and – maybe for the first time in a long time – makes you feel proud.

Not behind. Not overwhelmed. Just supported, visible, and on track.

When reaching out to your clients, feel like a real connection, not another task; you don’t just stay visible. You stay remembered.

Let’s talk about making that your new normal. 📬 Reply “Let’s talk,” and I’ll take it from there.