So Much Technology and so Little Time! -

So Much Technology and so Little Time!

So much technology and so little time. I don’t know about you, but I get so many soliciting phone calls (spam) from companies offering SEO and front-page placement on Google.

Yesterday, I received one proposing for a minimum of $225 per month and I would be “guaranteed front page placement on Google” by “a bona fide certified Google specialist”. Well, doesn’t that sound all official and everything? Pretty flashy, but that’s a lot of advertising budget dollars per month! Is this worth it to me? Would it be worth it to you?

I certainly believe in internet marketing and Google. I “google” every day to find everything. Is it worth paying for ads or placements? The word on the street (or in the “clouds”) is “Organic” Search Engine Optimization. Google engines are searching “organic” optimization (keywords or phrases actually written into your site’s script) as a priority above clicks or ads.

Who knew? A savvy web designer who does specialize in organic search engine optimization will benefit your website MORE than paying anything monthly – clicks or “certified specialist”.

A website designer would do a complete and thorough keyword and phrase search for key text. This text would be inserted on your site. Additionally, you need to keep your content fresh for the search engines to find you – How? Blog Blog Blog and updating your content on your homepage. PLUS, your real estate listings need to be on separate pages and not just listed through the MLS search engines. WHEW!

**As a side note: Before you can optimize your site with great content, you need your OWN website.**

It can be in addition to your company’s website. But you need your own. How are your prospects going to find you when your domain name is www.YourComanies’Name.com/yourname? Worse yet, I have seen where instead of the agent’s name, there was a number! How in the world can Google, Yahoo, Bing, or any other search engine possibly find you?? If your company is providing a page on their site, that’s great, and use it.

But have your own built. Your clients deserve it.

When you are looking to have a site built there are many companies/designers and they all want your dollars promising you EVERYTHING.

Some companies have the same SEO for 500 agents. HUH? How can you compete with 500 companies then?

There are companies that have templates and your site looks MARVELOUS, (It really does); but if it isn’t optimized and working for you, it’s not working.

Some companies have you purchase many many domain names to point to your site. That is a sign of a lazy designer and like having a hundred fishing poles in a pond with no bait.

What can you do? How do you know? Call me for a free (no strings attached) website/building consultation. I don’t build sites – don’t like it. I like helping to design and maintain them, but don’t like to build them.

HOWEVER, I do know what you should know when talking to site designers and even have some suggestions to help you “Bild” the best site for your Business.

So much technology and so little time! Don’t waste your time building it yourself or have your teenager build your site or waste your money on a company that cranks out the same site for everyone for an enormous fee. Hire a professional web designer and have it done right. You’ll pay for site building only and not for ads or placement.

Call me today at 319.331.0744 and Let’s have Coffee!

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

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