5 Website Marketing Strategies – a repost from Emyth
2011 | Mar 16
Last week a friend recommended a hair salon to me. The name of the salon was floating around in my head for a few days before I finally got to thinking it was time to get my hair cut. So I sat down at my computer, typed the name and location of the salon into trusty old Google and voila! I found testimonials, maps, and—most importantly—the salon’s very professional and easy to navigate website. They had a full list of service offerings, prices, pictures and prominently displayed contact information. I picked up the phone, called and booked an appointment.
Now imagine if I’d gone online to find the salon and I couldn’t find their website. Or what if I found their site unprofessional or difficult to navigate? They’d have lost my business.
Your website—no matter what industry you’re in—is an increasingly valuable and necessary part of doing business. That’s why it’s so important to build your site with the right strategy in mind.
How To Develop Your Website Marketing Strategy
Our friend (and Mastery client) Cameron Madill, owner of Synotac Web Design, has spent a lot of time working with small business clients on website marketing strategy and has discovered that for most businesses, your strategy will fall into one of the following five categories or “patterns.”
How do you know which strategy is right for you? In this podcast Cameron explains what each of these five strategies is all about, which one might be right for your business and how you can use these strategies to make your site a powerful lead generation and conversion tool. As usual, he also offers a ton of valuable tips that will help you improve your website’s clarity and purpose.
Resources Mentioned in this Podcast
Synotac article on Web Strategies
Synotac Credibility Tester
Elance.com – Helps businesses hire and manage online employees
Usertesting.com – Website usability testing
Feedbackarmy.com – Another website usability testing option
More Podcasts
Want to hear more E-Myth Your Business Podcast’s on website marketing with Cameron Madill? Check out How to Make Your Website Your Secret Weapon and Make You Website Your Marketing Hub.
About Cameron and Synotac
A graduate of Stanford University with a double degree in Physics and History, Cameron Madill has built his company from a two-person shop out of his apartment to a ten-person agency covering a full range of web services. A graduate of the E-Myth Mastery coaching program, he credits the program with saving his business in 2009.
