Is Your Market in a Slowdown - or is it your Business? - Bild a Better Business - Content Creation and Design to Attract Traffic for Your Small Business

Is Your Market in a Slowdown – or is it your Business?

Is Your Market in a Slowdown – or is it your Business? Have your clients or contacts seemed to vanish? Is this slowdown related to the Holiday Season, or could it be more?

Addressing business slowdowns with a strategic marketing plan, maintaining consistent communication with clients, and leveraging the services of a Professional Virtual Expert are vital strategies for business revival.

While your business might have regular slow periods, it doesn’t have to stay that way. Opportunities are within reach, but how can you liven up your market?

Implementing a well-thought-out marketing plan generates leads within a few months and sets the stage for busier periods three to six months down the line. You’re investing in your future success by engaging with your database now.

Maintaining a consistent presence in front of your existing clients and contacts is crucial.

During this slower phase, consider creating a marketing plan to send emails and postcards/mailers and make personal phone calls, providing them with valuable and relevant information. There are numerous strategies to achieve this without turning off your audience. Providing helpful information will be appreciated by your clients and contacts, potentially prompting them to initiate contact with you. The more information you send them, the more they’ll see you as “THEIR” professional, and the higher the likelihood they’ll consult or recommend you. Consistent communication will position you as an expert in your field and within your market.

However, maintaining client contact can be challenging, especially as your workload increases.

A Professional Virtual Expert is more than just an assistant. They’re an invaluable asset who can help you create and manage your client database and marketing campaigns. While you’re engaging with clients and contacts, your Virtual Expert is working tirelessly behind the scenes for you.

Be sure to start engaging with your clients now. Investing just an hour or two a day or week can significantly increase your market activity. The holiday rush will pass; before you know it, 2024 will arrive, potentially ushering in a vibrant market. Start now and reap the benefits later.

Click my calendar link to schedule a Free 30-minute Zoom call if you want more information or suggestions on invigorating your market. I’d be delighted to chat with you!

Sandy, you've done an amazing job getting me "plugged in." I will certainly be recommending you!

Sandy at Bild a Better Business continues to amaze me with her expertise and generousity!

“Sandy Bild is the most efficient and effective assistant I have had the pleasure to work with. She is ALWAYS on time with assignments and is very proficient with her work. She is able to mutli-task and keep work-load running smoothly. One of the things I found most helpful with Sandy is that she keeps on top of my busy schedule and keeps me organized. She is self-sufficient and a self-starter. The experience she brings to the field is invaluable.”

“In the past 3 ½ years Sandy has worked with me, it feels no longer like it’s my business but it’s ours. Together we work perfectly as a team. I know my strengths and I certainly appreciate hers. Sandy has been able to take down my creative ideas and put them on paper to create what I believe to be an outstanding reflection of my business. She has given me the ability to focus on what I do best, sell real estate! Instead of me using my precious time working on the details of advertising, blog posts, researching the proper materials for keeping my clients informed, I count on Sandy for that task! Having someone who “gets it” and then put it into text and production is essential and she does that!”

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Day #12 – Wrap up Your Year-End Marketing

Spread Holiday Cheer with a Gift-Wrapping Station for Charity
Everyone who hates to wrap presents, raise your hands!! Who would rather have their presents wrapped for them? (Count the hands – there’s a lot!!)
Why not have your office set up a gift-wrapping station where each agent’s clients and contacts can have their holiday gifts wrapped for them in exchange for a small donation to a local charity?

Adapting Your Presentation for Every Client

Adapting Your Presentation for Every Client – Do you customize your buyer’s presentation to suit different audiences? Do you have specific presentations for first-time homebuyers, investors, Veterans, or renters?

Would it be helpful to have a presentation for each type of buyer?

Image of a Calendar flipping pages captioning Breath there's time.

Seize Your Moment Now!

While you can certainly try to generate leads on your own, it’s important to consider the potential time and energy you might spend on trial and error. By enlisting the help of a professional copywriter, you can benefit from their expertise in writing and designing compelling content that resonates with your audience, ultimately saving you time, energy, and aggravation and getting the results you want.

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