When mapping out your real estate marketing plan, one task you need to incorporate is to consistently write (post) on your blog.
How long does your blog have to be?
How often do you need to blog?
What should you blog about?
Where can you get content?
What shouldn’t you do in writing your blog?
How long does your blog have to be? There is no magic length. You can blog (write) in great lengths, or just a few sentences. Mix it up – long and detailed or short and sweet. Include pictures to jazz it up. But most of all target and pin-point who your audience is and write to them.
How often do you post your blog? Ideally every day. However, we are busy and it’s not easy to sit and write every day. Try every other day or minimum once a week. But do not let it lag or stop. A stagnant blog will not do you any good in your real estate marketing plan.
What should you blog about? Is your audience interested in what is going on in the community? Blog about that. Are they interested in buying or selling tips? Blog about this. Do your readers want to know what is happening in their market? Blog about that. Do they want other tips and tricks? The list is endless and you may want to start a folder (on your desktop or desk) with interesting blog topics. Microsoft OneNote is a super program to organize notes you want to use later. Mix it up so that it isn’t all of one thing.
Where can you get content for your real estate blog? Have you read the articles you have within your website? If your site is a templated site through a website company, more than likely, you have buyer and seller tips. Read those articles for inspiration. Chances are, you aren’t going to be repeating information to your audience.
Your National and Local Realtor(r) Associations have a wealth of information and topics at your finger tips. If you haven’t started yet and you have a Twitter and Facebook accounts, you should be “liking them” and “following them”. They post at least daily of what is going on in the National and Local real estate market. If there is a newsflash – BLOG IT IMMEDIATELY!
The Realtor(r) Associations have local market stats and trends right there for you to use. Or find your own monthly stats to post about from your MLS. Several searches will show what has sold during that month, for how much and how many. Start tracking and give your own ideas about the market.
The list is endless because your blog is yours. I re-posted a blog on creative ideas recently 9 Killer Content Creation Ideas for Your Real Estate Blog or Website. Read that for a few more ideas and for inspiration.
What shouldn’t you have in your blog? Others’ content. You can repost and give them credit for it, but you are walking a very fine wire of copyright infringement if you post someone else’s content and photos you grab off the internet. If there is an article you really want to share, read it and do a “book report” about it in your own words making references about the author and article. Then track back to the author and article.
Once your article is written, go back to strategically insert key words for Search Engine Optimization including links back to your web site or squeeze page. After you have finished writing and it’s ready to go, post your blog on the real estate agent site ActiveRain, Twitter, Facebook and LinkedIn. (How to do that will be in a later post).
Enjoy blogging!! It gets your audience to get to know you. Sprinkle in some tasteful humor and don’t forget the pictures!