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Fall is just around the corner, sales may be slowing down – not because of the economy, because of the season. So, what are you going to do with your time? What can you do now to generate business in a month? couple months? after the “Holidaze”? after the January 1st? What are you going to do NOW to have business for the future?

I know this is sounding like my mantra, but enter your contacts into some sort of contact manager. You NEED to do this now, if you have not started it already. (See my earlier  blog about Contact Managers)

Once that is done, figure out what to send your contacts – it needs to be of value and useful. Here are only a few suggestions….

• Put together a monthly newsletter – PLEASE no recipes – for samples of newsletters you can send out, you can go to my portfolio on my website. There is lots of information at your fingertips to give to your contacts.

• Send out notices of “Just Listed”/”Just Sold” show how important it is to your client base that this property is “Just Listed” like: “Who would YOU like as your neighbor” or for “Just Sold”: “I helped make their dream come true, what is your dream?” or something like that. You have to point it to what is in it for THEM.

• Send out Market updates with what is going on in THEIR neighborhood, not just the area in general. You know all areas are different and your contacts are really just interested in what is going on in THEIR neighborhood.
• Sign up for an easy way to automatically send your clients information every week using “Follow My Clients” from ThinkBigWorkSmall.

• If you are using Top Producer as your contact manager, sign up for “Market SnapShot” and then invite your clients to sign up. This is a great tool to keep your clients up to date with listed properties and solds. It also is a great way to get leads.

• Realtor.com is partnered with Lowe’s to give out very useful information to your clients on a consistent basis. Check out how Lowe’s can help you stay infront of your clients. It’s a SUPER deal!!

• Once you have all your Social Media up and going, send out an email to your current client base inviting them to follow you on Facebook, Twitter and the like.

• Set up your Blog to post informational and useful articles – then let your clients know either via email, Facebook or Twitter you posted a FABULOUS article you know they would be interested in. (There is SO much FREE information available on Realtor.org and your local Realtor boards as well as Real Estate news links)

• Let your clients know what activities are going on in your area. Especially with the “Holidaze” just around the corner, whichever client niche you want  – cater to their activities and then post them on a blog, newsletter, Facebook or Tweet.

• Also, contact your lenders/inspectors/or other vendors inquiring what the market is doing and what kind of programs they have to offer – perhaps have a guest writer for your blog. Then email notification, and/or post on Facebook and Twitter.

• Ask for testimonials. It is very very important to start asking for testimonials as you start working with your client in their buying or listing process. That is when they are talking about their experience the most. You can also ask for it later, but chances are, they are onto their next adventure. (Joe Stumpf) If your clients give you a testimonial, chances are they will refer you and if you stay in front of them, they will remember who you are to refer.

• Above all – let your clients know what you’re doing and their business is very important to you.

If you want business in the future, you have to work on it now. What you do now will effect your business 3 month, 6 months, even years down the road. Get busy now! (Now is always Everyday!) If you need help setting up a system and/or implemented, contact a Professional Real Estate Virtual Assistant.