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Have you thought about using Video in your Real Estate Marketing? Not Video or Visual Tours, but actual point and shoot video? It’s easier and cheaper than you may think.

Video cameras used to be bulky and very very expensive. Remember the huge over the shoulder video cameras for $700 – $1,000? Now you can point and shoot as small as a credit card and for as little as $60! Many phones even have video capability. (Here are a few video cameras ideas from Staples.)

Now you  have a camera, what in the world would you video tape?

1. Areas of your Community/Communities highlighting the beauty and the charm.
2. Landmarks
3. Historical Markers
4. Bustling business district
5. Super shopping malls or shopping courts
6. Scenery – beaches, forests, mountains
7. Local wildlife
8. Golf courses
9. Seasonal Festivals – 4th of July Celebration/Parade (samples or snippets)
10. Cultural Centers like Theaters, Music Centers
11. Sports Centers
12. If you are in Commercial Real Estate, the Industrial Park(s)
13. Really personalize it with your narration on Buying or Listing Advice or “How To’s”

Next: How to download and upload your videos

It’s January 2011! What are you going to do different than the previous years?

• Build a website?
• Build or Update your Blog?
• Join Facebook, Twitter, LinkedIn, YouTube, ActiveRain?
• Make a Plan to maintain contact with your Client Data Base?
• More?

Great Plans! Super Goals!! How are you implement them?

Do you plan on doing all the work yourself? And if you get busy, how will it get done? How much time would it take for you to build a website …. build your blog? How much time would it take to put together your Social Media Campaign – and again, if you get busy how will it get done?

Doing it yourself may not be as cost effective as hiring a professional to have it done for you. If you hire a professional, your projects will be designed quickly, effectively and it will look how you want in – without the headaches!

The Great thing? It’s by project only! No long term contracts! And while you’re busy listing and selling, your project  is still being worked on. And it will be done when you need it!!! It won’t be that project you’re always meaning to get finished. Additionally you will receive support and tips while you’re learning how to use your blog and social media effectively!

Now, there’s no reason to not have a working Blog,  have a working Social Media Campaign or to maintain contact with your clients!

For a Limited time, I’m offering special Project Pricing which you can have a basic blog built AND your social media designed for less than $300!

Find out more!

I really get a chuckle from that Discover Card commercial, “My Name Peggy”   – “Peggy” works in a call center up in the middle of nowhere in Siberia and he’s talking to us in the United States – giving not so good service. “Peggy” shows how NOT to give service Virtually.

Let’s try THIS commercial ….

“Good morning, my name is Sandy. I’m your Professional Real Estate Virtual Assistant and I can do more for you than just be an your assistant. I can put together a marketing plan which includes all facets of Social Media, Blog and website. I can also create and distribute campaigns for your nearest and dearest clients and for those who you would like to have as your nearest and dearest clients. I can also create a squeeze/landing page for lead generation. And that’s not all – I can design professional and unique listing fliers or postcards. I can do ALL of this and MORE all from my office in the middle of Iowa.”

For all your Assistant and Marketing needs, call Sandy – not Peggy.

This is really bad and I hate to admit it – I just killed 2.5 minutes watching a video posted on Facebook by the National Women’s Council of Realtors - it was cute and in the holiday spirit. Singing pets – with over 2 million viewers! So, there were more than just me who killed 2.5 minutes this afternoon …. but it got me to thinking – how could you use video to spice up your holidays? or selling season for that matter. Video cameras are inexpensive (bet most of you have them on your phone). And YouTube is free! WIN-WIN!!

Your YouTube account can also have your own customized channel  page to house all your videos!Which makes it very easy to link into your site and blog.

So, what kind of movie magic could you make?

• Activities in and of your communities to entice buyers to come to your area.
• Developments you want to invite potential clients to look at.
• How to’s … instead of having people land on your site and click a print out – go through the steps in a video. For first time home buyers, this could be extremely helpful. Also, for sellers – how to stage their own property.
• Also, if you don’t want to do a movie video, there are free programs that will put together a movie of still photos. Instead of a virtual tour of a home, it could be of your community. Then post it on your website or blog to show off your town(s)!

The possibilities are endless and would show why you’re the agent to use! Oh, you can still use pets in your videos, but have them sign your praises!

I have hit a blogging dry spell …. well, actually – I have been busy and my thoughts have gone to assisting agents than writing. Which is a good situation to be in. But, the blogging has helped my business. And ActiveRain has helped my blogging. I have used Social Media to build my presence on the web and it is paying off. I am doing for myself what I do and will do for my clients and it’s paying off. I’m getting hits, calls and referals …. AND CLIENTS! My clients are getting busier and I’m getting busier. It’s Win-Win and I’m having the time of my life!

If you haven’t started using Social Media yet, now’s the time! If you want some help, contact me.

I need to get back to blogging – it works!!